Opportunities for young designers


Digitalisation is enabling young designers to take production into their own hands

“We’re deconstructing the manufacturing process,” Dixon claims. “I think for a long time people thought all goods were going to be produced a long way away in low-cost labour countries and shipped in huge quantities to the rich west, but that whole equation has completely changed.”

"The whole equation has completely changed" - Tom Dixon
Punch Ball pendant lamp by Tom Dixon

Dixon says that now smaller companies are also able to produce their own products due to advances in digital fabrication technologies.

“The product world has been quite slow to be part of the digital revolution, but obviously people are getting more and more able to bypass the normal structures for producing and selling their work,” he says.

“I think a couple of years back, people would have been waiting for a big producer to spot their prototypes and put them into production. People have given up hope of that happening, but of course with the new technologies you’re able to produce the stuff yourself digitally, do the logistics through various structures and then get direct to the global consumer.”

"The whole equation has completely changed" - Tom Dixon
Fab.com stand at MOST 2013

Dixon cites online retailer Fab.com, which had a stand at this year’s MOST, as an example of how designers today are able to sell their products all over the world, without having to rely on the infrastructure of a large manufacturer or distributer.

Read the full article here


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