Digital Transformation

01Oct14

Digital_Trans

Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.

Technology and its benefits are beyond democratized among connected customers nowadays. As my friend Alex Howard points out, this is not indicative of technology around the world. There are in fact global divides on literacy, income, connectivity and  wealth in the real world that we often overlook as he reminds me. And, he’s right. For clarification, I’m focusing here solely on “the connected” and the technology that is quickly becoming invisible in their lives.

Technology is now part of life among those who live an active digital lifestyle. Connected consumers or Generation-C as I refer to them represents a growing subset of consumers as a whole. They’re simply more connected than everyone else. As a result, they’re more informed and empowered. And, their expectations , at the same time, are soaring. They demand attention, personalization, and efficiency…their way. And, they require that your values match their own. This goes beyond expectations. This is about entitlement. Don’t think for a moment that this change is solely relegated to your customers or simply for b2c companies. This is about everyone, including your employees today and tomorrow.

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