Autodesk acquired SeeControl


Software cannot be bolted onto physical products to survive IoT: Autodesk

Autodesk manufacturing industry strategist, Diego Tamburini, believes product designers must partner their creations with software in mind, in order to compete in a world of the Internet of Things.

“If you’re the manufacturer of an oven you’ve traditionally worried about efficiency, power, and heat, but now you’re needing to start to think about software controlling these things,” he said.

“This particular product is connected to the internet which means you can remote control it, and that also means that you can download recipes into the oven.

“The design problem has changed immensely, as now people that have designed ovens for a long time are faced with a completely new group of issues.”

Another household example which highlights the pace of the IoT, Tamburini said, is door locks.

“There are companies that have been doing primarily mechanical devices and design, worrying about mechanisms and forces, and now we’ve added sensors and connectivity,” he said. “It’s a completely new challenge and now they have to learn about software, controls, and sensors; it has changed the landscape significantly.”

“Software and hardware are converging and what we’re seeing is that many problems that were traditionally solved with a hardware solution are now being solved with a software solution.”

Tamburini said designers are shifting to solving problems with software first, rather than hardware, but said the marrying of software and design needs to be thought of simultaneously.

With the increase in connected devices comes the increase in data, and according to Tamburini, each IoT device becomes a data collection device.

“The data generated by a product becomes part of the product, so clever companies are coming up with ways to monetise this data and provide attached services to the product, such as predictive maintenance and energy optimisation,” he said. “Data is the new oil; these connected devices are now pumping this oil into the data repository.”

“If you can extract data out of every device, it’s going to be very interesting.”

Tamburini said that what he finds just as fascinating is the use of data and the services that manufacturers and companies can provide out of that data.

“We design software for people to design products; we strongly believe that if we don’t provide the tools and services to help our customers design connected products we would become irrelevant,” Tamburini said. “We want to help our customers collect and make sense of the data they generate.”

Tamburini said Autodesk has recently acquired a company that does just that.

In August, Autodesk acquired enterprise IoT platform, SeeControl, in a deal which would see Autodesk sell and support the SeeControl platform and integrate the technology in its design tools for the manufacturing and building industries. At the time it was said the aim would be to allow designers to create structures that would incorporate IoT.

“It’s a cloud service that helps people find, connect to, and collect the data from IoT devices, and manipulate it,” Tamburini said.

A few weeks later, Autodesk acquired Netfabb, a German software startup focused on additive design and manufacturing. Additionally, Autodesk said it is investing in Netfabb’s previous parent company FIT Technology Group.

At the time, Autodesk said it would add Netfabb’s technology to its Fusion 360 and Spark 3D printing platforms.

“We are software developers; it’s what we know how to do very well,” Tamburini said. “We’re trying to find ways to move that expertise to help our customers who have been developers of hardware traditionally to also develop software that is embedded in their products; which is a completely new area for some.”

Highlighting how ubiquitous connectivity has become, Tamburini said it is hard for him to find an object around him that he would not like to see connected.


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