Objects + data + docs = BIM


by BIMToday

Smart manufacturers recognise the need for product data templates with the correct data. Data needs to be, digital, interoperable and future-proof and BIM describes the technology to provide that data as explained here by coBuilder Marketing

As construction manufacturing businesses fight hard for customer spend, the ones who transform data into smart data will win the day. Firstly, smart data refers to all-important construction product data that all construction projects now need more than ever. Secondly, smart data is customer data – the raw material that gives essential customer information to support all strategic manufacturer’s decisions. If you are still not ready to put your trust in data, here is an insight that may change your mind.

Objects + data + docs = BIM

Because BIM was widely popularised and pioneered by CAD vendors, manufacturers often see it as the implementation of branded objects in the building models. This, however, is a perception that does not allow for exploiting the full potential of BIM. Mark Baldwin, buildingSMART Switzerland, Leiter BIM Management at Mensch und Maschine Schweiz AG, explains the notion further:

“I think manufacturers have a significant role to play regarding moving the industry forward and when we think of BIM as (merely) being object-based, then we rely on the objects from manufacturers. One thing that is very important is that a lot of manufacturers are very preoccupied with the geometry of objects, and so there is a tendency to generate their own great detail geometric objects when they really should be focusing on the information behind them. That’s really the key for manufacturers.”

An important change that BIM has brought about is that all construction industry actors have recognised the need to work with BIMified manufacturers’ data to apply standards, use open workflows and create validated data. All of that is expected to provide real value to others both in the design and construction phases and beyond in operations. As the surge towards data continues – the manufacturer’s role becomes key for the whole BIM doctrine. That leads us to our next point:

Architects want your data

When a designer starts designing, they use BIM software such as Revit, ARCHICAD, etc. It is very handy once they have the design, be it with branded or generic objects that they can have access to the most credible and standard-based manufacturer’s data at a click of a button. This is how every beam, door or window can embody the designer’s specifications from the very early planning stages up to the demolition of the built asset. Designers want to have access to data that is digital, interoperable and future-proof and BIM describes the technology to provide that data.

Decisions based on data

As manufacturers’ data becomes integrated with the virtual models of buildings, we will have all products connected to their digital footprints. This integration has a two-fold meaning for manufacturers as it means that along with all the benefits for the whole life cycle of the built asset like improved control, collaboration, reduced cost, elimination of conflicts, compliance management, etc. that BIM data brings, manufacturers would also tap into a huge well of market intelligence.


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