The biggest secret, those with vested interest in BIM do not want you to know!

09May17

by Zolna Murray

If you are, or have been involved with BIM in any sort of form, move past the cheesy headline of this post and think: are you truly confident that this ‘BIM’ thing is working?

That an approach that arguably has been in existence for 3 or thereabouts decades, had everything going for it in the way of technological developments (hardware, software) and is serving one of the biggest global industries – made almost no impact on the world-and its targeted industry in real (and even less positive) sense.

Sure, people involved in it (including myself) are able to rattle lists of areas where BIM ‘is useful’, ‘may save money…xxxx % or more’, ‘raise productivity’ or ‘help achieve targets’, but these claims are often fuzzy and unsubstantiated and never scientifically quantifiable.

After all, there almost never are two projects available with exactly the same set of base conditions, done in parallel, one with and one without BIM.

And even if there were, who is to say that the personnel of one would not make one work (there are still plenty on non-BIM projects that perform well) or the other fail, for a successful and valid appraisal of the entire approach.

There are many BIM professionals, that have managed to squeeze out a career of BIM, spanning 1-2+ decades and had done well from partaking in never-ending travelling circuses called ‘BIM conferences’. Most have instinctively learned, to fine tune their stories that accompany the same set of 3D slides of pipes, columns and complex staircases, to the ultimate BIM truth, they themselves have figured out: they’d done everything they could, but the industry is ‘just reluctant to change’.

But, that is an easy way out, both for the said practitioners and the industry.

Surely, there is more to it, than ‘just’ accepting that an industry that employs zillions is purely made up of the type of people, that cannot recognize, what is good for them and ‘do as they are told’.

So, here is the secret, I was referring in the headline:

BIM is not working, because, it is a fundamentally an approach designed and built for a ‘collective psyche’ while the industry on all levels (from very small, to very large) works mostly on the success and even more, failure of the ‘individual’.

In an environment where the existence of the individual is constantly threatened, the individual’s focus is on survival as opposed to investing in skills and efforts for a ‘better (BIM) world’.

Sure, some people will train in BIM to enhance their chances of employability, but ‘one Revit modeler will not make global BIM’ not even a hundred thousand of them.

A company, similarly may write an elaborate BIMmisation Plan to enhance its market presence, but all of that is just window dressing, when it comes to true BIM empowerment of the industry.

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